Audit & setup
- Website audit and competitor snapshot
- Google Business Profile set up and maintained
- On-page work and local citations
Ranking on Google, and showing up when AI tools answer the question instead.
Search Engine Optimization is the work that gets your business to show up when someone searches Google for what you do — "plumber Mississauga", "best bakery Sault Ste. Marie". Most people never scroll past the first few results, so ranking there is the difference between getting the call and not existing.
A growing share of searches never reach a results page at all — they go through ChatGPT, Google's AI Overviews, Perplexity, or a voice assistant, which read a handful of sites and give a direct answer instead of a list of links. Answer Engine Optimization (AEO) is the work that makes sure your business is one of the sites those tools actually read, understand and recommend by name — not skipped because they couldn't make sense of the page.
In practice that means clear, factual content instead of vague marketing copy, consistent business details wherever your business is listed, and structured, machine-readable summaries of what you do — the same approach we use on our own site.
A repeatable process, reported on every month.
We check where you currently rank, what's broken on the site, and what your competitors are doing better.
Google Business Profile, on-page content, citations and structured data — built and cleaned up for both Google and AI tools.
A monthly report in plain English — what moved, why, and what we're doing next.
SEO and AEO are billed together, month to month. No long-term contract — if it isn't moving the needle, you cancel with no penalty.
SEO gets you ranked on a results page full of links. AEO gets you mentioned directly inside an AI-generated answer, with no results page involved at all. The groundwork — clear, accurate, well-structured content — overlaps heavily, so we handle both together.
Local search moves faster than national SEO — some clients see movement within a few weeks, most within two to three months. AEO visibility can shift faster since AI tools re-crawl content frequently.
It describes a real shift — more customers are asking ChatGPT or Google's AI Overviews for a recommendation instead of clicking through search results. Being readable and accurate to those tools is quickly becoming as important as ranking well.
Not effectively — SEO and AEO both need a real site to point search engines and AI tools at. We're happy to bundle a website with SEO so both launch together.
We reply within 30 minutes on a business day.