Facebook & Instagram Ads

Targeted ads in the feed and stories, shown to the people who'd actually buy from you.

7 years in business
60+ projects delivered
30 min average reply time
15% of spend, not a flat fee

What is this?

Facebook and Instagram Ads put your business directly in people's feeds and stories — not because they searched for you, but because you've told the platform exactly who to show it to: your service area, their age range, their interests. It's a different job from SEO or Google Ads, which reach people already searching — this reaches people before they've thought to search at all, which is why it works well for visual businesses and building local awareness.

What we do

Setup

  • Ad account setup and conversion tracking
  • Audience targeting — location, age, interests
  • Campaign structure built around your goal

Creative

  • Ad images and video written and designed for you
  • Several variations tested against each other
  • Sized correctly for feed, stories and reels

Management & reporting

  • Budget and targeting adjusted as results come in
  • Underperforming ads paused early
  • Clear monthly report — reach, clicks, leads

How it works

Live within days, adjusted continuously once it's running.

1

Setup

Ad account, tracking and audience targeting built around your business and service area.

2

Launch

Ads go live with a budget you set — you only pay Facebook for what actually runs.

3

Optimize & report

Targeting and creative adjusted as data comes in, with a plain-English monthly report.

Pricing & contract

A flat setup fee, then a percentage of what you actually spend on ads — the same model as our Google Ads management. No long-term contract.

Questions we get asked

How is this different from social media management (SMM)?

SMM keeps your own profile active and posting. Ads are paid placements shown to people who don't follow you yet — the two work well together, but they're separate services with separate pricing.

How is the 15% calculated?

15% of what you actually spend on ads that month — not a flat monthly fee. If you spend less, the management fee goes down with it.

Do I need a minimum ad budget?

There's no fixed minimum, but the platform needs enough spend to learn who responds. We'll tell you honestly if your planned budget is too small to be worthwhile before you commit.

Should I do this instead of Google Ads?

They target differently — Google Ads catches people actively searching, this catches people before they've searched. Many clients run both; we'll tell you honestly if one alone covers your goal.

Get a quote

We reply within 30 minutes on a business day.

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